Intelligent routing
The right customer.
The right store.
City, ZIP code, and location intent guide calls to the right DFW destination. Your team starts the conversation with the location already understood.
INTELLIGENT OPERATIONS. HUMAN AT THE CORE.
Voice. Data. Automation. Intelligence.
Everything in orbit around NoruXN3.
One connected operation for calls, customer conversations, data, and follow-up—with your human team at the center of every decision.
Explore the platformOne DFW operating environment
Protecting the human conversation
A follow-up process that keeps going
From the first ring to the next visit, every opportunity needs a clear next step. NoruXN3 helps your team make it happen.
Intelligent routing
City, ZIP code, and location intent guide calls to the right DFW destination. Your team starts the conversation with the location already understood.
Spam Shield
A call gate screens unwanted traffic before it reaches the counter. Approximately 95% of spam was filtered in our internal operating experience.*
AI lead response
AI helps start the conversation. Customer replies and decisions that need a person surface for the team to take ownership.
Callback recovery
Incomplete connections become visible recovery work. Follow each callback attempt and see whether the customer and store connected.
Customer intelligence
Connected repair-management data helps recognize returning customers, surface their history, and separate repeat visits from new leads.
Digital relationship cards
Give customers an easy way back to their employee and store, with opt-in promotions and a configurable post-service review journey.
*Approximate historical result from internal operating experience. Results vary by configuration and call traffic.
Missed appointments trigger a 24 / 48 / 72-hour journey. SMS respects stored consent and opt-out preferences, while customer replies return to the team.
Every signal moves toward an outcome your team can see.
Calls, web leads, social messages, SMS, and digital cards enter the operation.
AI reads intent and location, routes the call, or starts the first reply.
Team members take the conversation. Missed connections get another chance.
Track appointments, callbacks, conversion, and relationships across locations.
Phone · WhatsApp · Messenger · Instagram · TikTok · SMS · Web
Calls, leads, customer history, and follow-up belong in the same picture. Explore a sample of the NoruXN3 operating experience.
YOUR OPERATION, CONNECTED
Team response needed
Confirmation sent
24-hour follow-up queued
Review invitation queued
FROM FIRST REPLY TO APPOINTMENT
Arlington Highlands
AI first reply sent. Waiting for the customer’s response.
Next: monitor for a replyLittle Elm
Customer has a question about their options. The team takes over.
Next: reply and offer an appointmentMesquite
Appointment recorded. Confirmation includes location details.
Next: welcome the customerRECOVERY WITH ACCOUNTABILITY
| Store | Store accepted | Customer answered | Outcome |
|---|---|---|---|
| Southlake | Yes | Yes | Recovered |
| Watauga | Yes | No | No answer |
| Frisco | Yes | Yes | Recovered |
| Saginaw | No | Not called | Review needed |
The result stays visible. Store acceptance and customer connection are separate steps, so the team can see where a callback stopped.
SEE WHAT CONVERTS
Consumer repairs, device sales, and accessories across the sample week.
See where opportunities stand and where a human follow-up can move them forward.
A RELATIONSHIP THAT CONTINUES

CPR Cell Phone Repair
Arlington Highlands
Customers can save their employee’s digital card and return to their store.
Opted-in customers can receive relevant promotions and service messages.
A configurable journey can send a neutral review invitation around three hours after a visit, without review gating.
Different stores. Different customer paths. One goal: connect the opportunity to the right place and make the outcome visible.
NoruXN3 was shaped by the everyday work of a Dallas–Fort Worth CPR Cell Phone Repair by Assurant operating network.
These locations describe the broader operating environment that informed NoruXN3; JAK Group LLC does not necessarily own every listed franchise location.
Before the platform, there was curiosity.
Around 1998, a young Norvin Urrutia started using “NoruX” as a technology alias inspired by his own name. It stayed with him through years of learning, experimenting, and figuring out how things work.
Later, N3 gave the name a deeper meaning: Nathan, Noah, and Norvin. A dedication to his two sons, and to the idea that what we build becomes part of what we leave behind.
That curiosity met real operating experience. Working alongside Bill Kapsidelis, Norvin turned frontline challenges into the connected platform now known as NoruXN3.
Built from curiosity.
Dedicated to family.
Driven by the work.
Built around actual calls, stores, teams, and customer opportunities.
The business leadership, operating vision, and real-world environment that helped turn a concept into an operational platform.
Partnered with Bill to design and build NoruXN3 from live DFW workflows, connecting AI, customer intelligence, and the human team.

American-built. DFW-proven. Operator-driven.
Technology shaped by the realities of American service businesses, where customer trust and local accountability matter.
Tell us where your operation loses time or customer opportunities. We’ll start with the workflow and show you how NoruXN3 can connect it.
Routing. Leads. Callbacks. Follow-up.
One conversation about your operation.